Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you willingly share. This includes your name, company name, email, phone number, delivery addresses, and specific requirements for your floral requests. Payment details are collected when you place orders, though processing is handled securely by our payment partners.

For our corporate clients, we may gather extra business details such as company registration data, preferred delivery times, and budget needs. This helps us tailor our service to your organizational requirements.

Our website automatically collects certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate our site. We use this information to improve site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver outstanding customer service. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure your satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and responding to inquiries
• Enhancing our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance

We also use aggregated, non-identifying data to gain insights into market trends and to improve our operations. For example, we might analyze which types of arrangements are most popular in different seasons to better manage our inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could benefit your business. You can opt out at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulation. This includes compliance with tax regulations, business licensing, and other legal duties that apply to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and employ multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for storage, and regular security updates to guard against threats.

Physical security measures safeguard our office systems, and access to personal information is limited to employees who need it for their roles. Our team receives ongoing training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems—this data is handled by certified payment processors who specialize in secure financial transactions.

While we maintain strong security measures, no system is completely risk-free. We continuously monitor and update our security practices to address evolving threats and uphold high protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what we hold about you, ask us to correct inaccurate information, or request deletion of your data where permitted by law.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request details about how your data has been shared
• File complaints about our privacy practices

We retain your information only as long as necessary for business purposes and legal obligations. Order records are kept for accounting and warranty needs, while marketing preferences remain until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate business interests like fraud prevention.

Cookies and Website Technology

Our website uses cookies to improve your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain website features.

Essential cookies are necessary for the proper functioning of our site—they enable basic navigation and access to secure areas. These cookies don't collect personally identifiable information and are automatically enabled when you use our site.

We use analytics cookies to understand how visitors interact with our site. This helps us identify popular content, optimize page performance, and improve user experience. This information is collected in aggregate form and doesn’t identify individual users.

You can adjust cookie settings through your browser preferences. However, disabling certain cookies may affect some features and your overall browsing experience.

Business Transfers and Changes

If Gradient Hidden Catalog experiences major business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We will notify you of any such changes and ensure your data remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we will ensure your data is either securely transferred to a successor entity with appropriate privacy protections or securely deleted in accordance with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you by email or publish a notice on our website before they take effect.

Minor updates for clarity or administrative purposes may be made without prior notice. We encourage you to review this policy regularly to stay informed about how we protect your privacy.

Children's Privacy

Our services are designed for businesses and adult consumers. We do not knowingly collect personal information from anyone under 18. If we become aware that we have inadvertently gathered information from someone under 18, we will promptly delete that data from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and we store and process data within United Kingdom jurisdiction. However, some of our service providers may process data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information according to applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and customer data handling. Our practices align with evolving privacy standards in United Kingdom's digital economy.